Asst. Prof. Dr. Kessara Thanyalakphak, Director of SENA Hankyu Company Limited, revealed the achievement over the past 4 years (2016 - 2019) with SENA and Hankyu Hansin Properties Corp., the large Japanese real estate company group in Osaka, which has continuously collaborated to develop the project under the same philosophy, that is, to pay attention to the customer service under the concept of Consumers Come First, including study the needs of customers in order to develop and create advanced innovations ideal for quality residences meeting all lifestyles of residents for the utmost benefits. With the trust of each other, currently SENA Hankyu jointly develops a total of 13 projects, about 10,000 units, with a total value of 37,000 million Baht. In 2019 – 2020, 2 projects will be gradually transferred, consisting of Niche Mono Sukhumvit Project - Bearing and Niche Pride Taopoon-Interchange Project, totaling over 2,000 units (a total of 7,000 residents).
For the past 3-5 years, there were an increasing number of the joint venture of Thai developers with foreign investors, especially Japan, in order to jointly invest in project development, either horizontal or high-rise projects, including mixed-use project. Likewise, SENA and Hankyu have long-term joint business plans in Thailand. Hankyu Hanshin doesn't only invest funds in projects, but also works as a team, shares ideas from the beginning process of seeking for lands, developing projects, and analyzing markets, and intends to provide after-sales services and cares to Thai residents constantly.
This time, SENA Hankyu focuses on residents. As a result, the specially selected privileges CRM PRIVILEGE PROGRAM “SENA HANKYU HANSHIN OWNERS CLUB” are offered to the residents of SENA Hankyu in order to allow them to experience different, supreme and unique moments. Under the vision of “We build communities” exclusive privileges with products and services in Hankyu Hanshin Group are provided, including various activities, Eat-Shop-View-Chill, which are the highlight of privileges for residents with specific conditions only for the residents of SENA Hankyu. Residents are able to receive such online privileges through the SENA App 360 ° Service. Regarding CRM PRIVILEGE PROGRAM "SENA HANKYU HANSHIN OWNERS CLUB", it consists of many benefits that respond to all superior lifestyles specially selected for the residents of SENA Hankyu when traveling to Osaka, Japan, as follows
1.Experience the amazing trip with Japan Kansai Tour Package plus special privileges (Japan Tour Exclusive (Full Package) The Exclusive Japan Tour), Hanshin Tigers baseball game by leading baseball teams of Japan, and watching the stage play at the Takarazuka Revue Theater, the city of the world famous Japanese musical drama, with accommodation and meals.
2.Activities of the Hankyu Hanshin Owners Club, get a chance to win privileges to attend the international wine tasting event and special cooking courses
3.Hankyu Hanshin Railway Card for 1 day trip (only for Kansai Region)
4.Get a 3,000 Yen cash card for shopping at 4 well-known department stores, such as Grand Front Osaka (Umeda Station), Hankyu SanbanGai, NU chayamachi, and Harbis
5. Get a 10% discount once you shop at KEYUCA, the home appliance store
6.Get an 8% additional tax free discount when shopping at Joshin (other stores in the group in Namba area)
7. Shop at stores including Super DenDen Land, one of Osaka's top shopping centers, and get a 5% additional tax free discount when shopping popular items, such as beauty and health products, at Kyoei Drug Store (2 stores in the group in Umeda and Namba area)
8.Free! HEP FIVE ticket (Red Ferris Wheel)
Yukako Matsuo, the General Manager of Hankyu Hanshin Properties Corp., said that after SENA Hankyu had developed a joint project under the same vision and goals, which was Consumers Come First, it made us consider good things that we wanted to offer to SENA Hankyu’s residents. These privileges were also offered by Hankyu Hanshin to customers of projects in Japan, known as "Hankyu Hanshin Owner Club". This program had been initiated since 2007. It was the privileges for residents of many projects, such as discounts at restaurants in hotels, purchase of furniture for home decoration, theater or baseball competition tickets, wine tasting event, etc. Currently there were 22,600 families. However, "SENA Hankyu" aimed to create a good experience for residents. Over the past 4 years, we had always paid attention to the true needs of customers. We therefore would not stop to develop and offer various products and services to SENA Hankyu's customers.
Additional Information Hankyu Hanshin Holdings, Inc. is considered the largest player in Kansai Region (Osaka). Currently, it operates various and integrated businesses from transportation, real estate, hotel, tour, entertainment, and logistics. Its two main businesses are the urban transportation system and property development, especially real estate business. Its businesses are conducted under the name of Hankyu Hanshin Properties Corp.